AAKASH CHOTIYAL
Some recent and notable case studies
To become users' primary music service, we had to solve for their entire daily journey, not just a single app.
Led the strategic expansion from a single mobile app into a cohesive, multi-platform music ecosystem.
Drove a 66% subscriber surge to 2.0M by boosting core engagement (Library +69%) and expanding to TV & Automotive platforms.
User churn was high and feature adoption was low due to lack of awareness of new capabilities.
Designed scalable communication systems including in-app modules, "What's New", and personalized email & WhatsApp nudges.
Increased feature adoption by 25% and reactivated 1,000+ dormant users with a sustainable engagement framework.
Current music apps are reactive, forcing users to manually bridge the gap between their needs and audio content.
Designed a visionary AI ecosystem with four pillars: Proactive Homepage, Conversational Interface, Contextual Radio, and Discovery Engine.
Created a comprehensive vision for transforming Gaana from a music repository into an intelligent audio companion that serves moments, not just songs.
I lead design @ Gaana, shaping music streaming for millions.
My journey through JioSaavn, Tripoto, and Radio Mirchi has been focused on one thing: translating complex business goals into intuitive, user-centric products that scale.
Beyond pixels, I'm sketching comic characters and studying the world's top artisans to refine my craft.
